Privacy Policy for Flower Delivery Greenhithe

Introduction

This Privacy Policy explains how Flower Delivery Greenhithe collects, uses, stores, and protects your personal information when you place flower delivery orders from Greenhithe and its surrounding districts. We are committed to safeguarding your privacy and ensuring that your personal data is processed lawfully, transparently, and in accordance with the General Data Protection Regulation (GDPR).

Scope of This Policy

This privacy policy applies to all individuals who place orders for flower delivery through Flower Delivery Greenhithe in Greenhithe and neighbouring districts. By using our services, you acknowledge you have read and understood this policy.

What Personal Data We Collect

In order to fulfil your flower delivery order and provide you with the best possible service, we may collect and process the following categories of personal data:

  • Contact Information: Name, delivery address, billing address, postcode, telephone number, and (if provided) alternative contact details.
  • Order Details: Information about the products you purchase, your order instructions, messages to recipients, and any special requests.
  • Payment Information: Transaction details (such as payment type, date, and amount). We do not store or process credit card numbers directly; payment processing is handled securely by third-party payment processors.
  • Communication Data: Records of any communications you have with Flower Delivery Greenhithe, including messages, feedback, and queries.
  • Technical Data: Information about how you interact with our website (such as IP address, browser type, device, and cookies) to enhance your experience and ensure website security.

Lawful Basis for Processing Your Data

We process your personal data only where we have a lawful basis to do so. The main lawful bases for processing your data include:

  • Contractual Necessity: When it is necessary to process your data to fulfill your order or provide a requested service.
  • Legal Obligation: When we are required to process your data to comply with obligations under UK or EU law (e.g., record keeping for tax purposes).
  • Legitimate Interests: Where it is in our legitimate interest to process certain data, provided these interests do not override your rights or interests (for example, to improve our services or prevent fraud).
  • Consent: For marketing purposes or where the law requires us to obtain your consent before processing certain data.

How We Use Your Information

Your personal data may be used for the following purposes:

  • To process and deliver your order, including sending delivery confirmations and contacting you or your recipient if needed.
  • To handle any queries, complaints, or requests you make to our customer service team.
  • To improve and personalize our products, services, and online experience.
  • To analyse usage of our website and services to enhance security and performance.
  • For accounting, auditing, regulatory, and legal compliance.
  • To provide marketing communications regarding our products and promotions if you have given consent.

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the type of data and the applicable requirements:

  • Order and Transaction Data: Retained for up to seven years, as required by tax and commercial laws.
  • Marketing Data: Retained until you withdraw consent or unsubscribe from marketing communications.
  • Website Interaction Data: Retained as per our cookie policy or until no longer necessary for technical or security reasons.

After the relevant retention periods, your data will be securely deleted or anonymised.

Data Processors and Sharing Your Data

To help deliver our services efficiently, we work with selected data processors and third-party providers. These processors may only use your data in accordance with our instructions and are bound by contractual obligations to protect your information. Examples of data processors include:

  • Payment processors for secure online payment transactions.
  • Delivery partners to ensure your flowers are delivered to the correct recipient and address.
  • IT service providers for website hosting, email, and data storage solutions.
  • Marketing partners for sending emails or promotional materials, based on your consent.

We do not sell or rent personal data to third parties. We will not otherwise share your personal data except where required by law, to enforce our terms, or to protect our rights, property, or safety.

Your Rights Under the GDPR

As a customer within the Greenhithe area and surrounding districts, you have the following rights regarding your personal data:

  • Right of Access: You can request a copy of the personal data we hold about you at any time.
  • Right to Rectification: If your data is inaccurate or incomplete, you have the right to request corrections.
  • Right to Erasure: You can request that we delete your personal data under certain circumstances.
  • Right to Restriction: You can request that we restrict processing of your personal data in some cases.
  • Right to Data Portability: Where applicable, you may request a copy of your data in a format suitable for transfer to another service provider.
  • Right to Object: You can object to processing that is based on our legitimate interests or direct marketing.
  • Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time.
  • Right to Complain: You also have the right to lodge a complaint with the Information Commissioner's Office if you are unhappy with how we process your data.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction. These protections include secure storage, restricted access, and up-to-date software and security protocols.

Changes to This Policy

We may review and update this privacy policy from time to time to reflect changes in our practices or to comply with legal requirements. Any significant changes will be communicated within our website. We encourage you to review this policy regularly.

Contact and Queries

If you have any questions or concerns about this policy or about how your personal data is used by Flower Delivery Greenhithe, please get in touch using the Contact page on our website or by writing to our registered business address. We are committed to addressing your privacy concerns promptly and professionally.